Web Site Optimization

Barry Schwartz provides a list of factors Google does not use in ranking sites .

-DD

How Public Libraries Communicate

OCLC has released a report exploring how public libraries communicate. Findings include:

• 96% use social media;
• 84% post photos, videos, or library information on social media;
• 70% send email messages;
• 40% have a communications strategy, but only 17% say it's current;
• 71% say they don’t have the necessary staff resources;
• 25% have marketing professionals on staff.

-DD

Mastering Social Media

Chris Silver Smith suggests key actions for improving marketing and reputation management. These include:

1. Be active on Twitter;
2. Be active on Facebook;
3. Have a substantial "About Us" page;
4. Assist top executives in maintaining a page or blog;
5. Have an online "Press Kit";
6. Optimize your Google presence, including Google Maps;
7. Encourage customers to provide online reviews;
8. Grow your YouTube presence;
9. Help all employees be brand representatives;
10. Improve your customer service policies.

-DD

Web Marketing Tips

Martin White has developed a set of research notes that relate to corporate Intranet marketing.

-DD

Quantcast.com

http://www.quantcast.com is a page that estimates information about a Web site, including traffic frequency. I am not expert enough to know if these estimates are close to reality, but they seem plausible.

There are similar Web sites (for example, WebSiteShadow.com) that try to do even more, but from looking at their results on academic institutions I am familiar with, I can tell that they are inaccurate.

_-D.D.