Mastering Social Media

Chris Silver Smith suggests key actions for improving marketing and reputation management. These include:

1. Be active on Twitter;
2. Be active on Facebook;
3. Have a substantial "About Us" page;
4. Assist top executives in maintaining a page or blog;
5. Have an online "Press Kit";
6. Optimize your Google presence, including Google Maps;
7. Encourage customers to provide online reviews;
8. Grow your YouTube presence;
9. Help all employees be brand representatives;
10. Improve your customer service policies.

-DD