Google's Search Console Insignts

Barry Schwartz provides facts about Google's new Search Console Insights tool for those with web content.

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Web Site Optimization

Barry Schwartz provides a list of factors Google does not use in ranking sites .

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University Marketing

Janet Driscoll Miller suggests seven things universities should consider as they hone their strategy for online marketing .

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Marketing Success

Joy Hawkins suggests that online marketers should have a custom URL to track responses from each web venue. This provides valuable data on which messages are causing "clicks." She provides ten other tips specific to user of Google Posts, a program for local marketing.

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