Knowledge Handler

Information Sources & Information Sifting Techniques

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Location: Independence, Ohio, United States

Librarian at Indiana Wesleyan University's Cleveland Education Center.

Monday, January 21, 2008

Microtrends

Microtrends is a nifty new book by Mark Penn and E. Zalesne, which explores fads or trends influencing the behavior of at least a million Americans. One of the biggest insights is that people with long attendtion spans are a ballooning market, as seen by the success of massive books like the Harry Potter series. The entire chapter on "Long Attention Spanners" is currently available on the American Managment Association website.
-D.D.

Monday, January 14, 2008

Publishing Trends

Mike Shatzkin developed a list of trends he has observed in the publishing industry, which appeared in the January 7 issue of Publisher's Weekly. He predicts more electronic and custom publishing in 2008, and more use of electronic communication for sales.
-D.D.