How Public Libraries Communicate

OCLC has released a report exploring how public libraries communicate. Findings include:

• 96% use social media;
• 84% post photos, videos, or library information on social media;
• 70% send email messages;
• 40% have a communications strategy, but only 17% say it's current;
• 71% say they don’t have the necessary staff resources;
• 25% have marketing professionals on staff.

-DD