Joe McGonegal notes that
alumni participation is declining at most universities, and offers suggestions for modernizing alumni relations and increasing alumni involvement.
David Raths explains that universities should follow the lead of the University of Notre Dame, and establish
policies
for data governance and a metadata repository.
Patrik Anderson reviews
trends in public transportation
in an urban environment. One trend is mobility as a service, or "MaaS," where travel is integrated with mobile apps. Another trend is to use sensors to detect congestion and re-route traffic instantly. A third is to reduce air pollution by encouraging the use of public transit.
Barry Schwartz notes that Google "Google Won't Tell You Who Jesus or Muhammad Are Out Of Respect" in a
recent story
on how the search giant handles queries.
Robinson Meyer
investigates
a
study of Twitter and "fake news" done by Vosoughi, Roy and Aral (2018).
The abstract for Vosoughi et al. (2018) follows:
There is worldwide concern over false news and the possibility that it can influence political, economic, and social well-being. To understand how false news spreads, Vosoughi et al. used a data set of rumor cascades on Twitter from 2006 to 2017. About 126,000 rumors were spread by ∼3 million people. False news reached more people than the truth; the top 1% of false news cascades diffused to between 1000 and 100,000 people, whereas the truth rarely diffused to more than 1000 people. Falsehood also diffused faster than the truth. The degree of novelty and the emotional reactions of recipients may be responsible for the differences observed.
>p>A related essay (Lazer et al., 2018) recommends either governmental regulation or creating tort remedies for those harmed.
-DD
David Roberts shows that
electricity demand
in the United States overall is now stable, thanks to energy conservation and the off-shoring of heavy industry.
Preston Gralla created a short (2 minute) video on using the
CHKDSK
"check disk" command available in Windows 10. This command is used to find disc corruption or other disc errors, and can initiate some repairs.
Sarah White explains in this video the concepts behind
geofencing
, and explains that its use requires that location services must be enabled on the user's device.
Dianna Huff shows how to advertise using
Google AdWords
so that your advertisement draws those with an interest in your product.
Broad match, the default search type, displays an advertisement to those using words related to your product. A large percent of those viewing the advertisement will have no interest in the product, but this form of advertising is great for getting new customers who have never heard of your product.
Phrase march requires that individual words which occur in a specific phrase linked to your product be in the search.
Exact match requires that the search phrase exactly match a phrase in the advertising content.
Andrew Oliver introduces
Learning To Rank
(LTR) search analysis. It uses knowledge of past searches to perfect what search results will be most beneficial to the user.
Evan Schurnan reports on a collaboration between the vehicle toll payment vendor EZ-Pass and Pay-By-Car, which allows people to buy food at drive-ups and gas at a filling station.
Johnny Evans reviews how to use
Apple keychain
to store passwords.
At my workplace, some individuals who do not know how to use keychain properly have been frustrated when they change a website password and do neglect to update the keychain on their Mac.