Geofencing

Sarah White explains in this video the concepts behind geofencing , and explains that its use requires that location services must be enabled on the user's device.

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"Learning To Rank" Search Analysis

Andrew Oliver introduces Learning To Rank (LTR) search analysis. It uses knowledge of past searches to perfect what search results will be most beneficial to the user.

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Social Media Attracts Patrons to the Library

Princh, the printer management company, suggests how one can use these social media tools to attract more patrons to the library: Libraries offer a plethora of creative and interesting events, but a lot of times people find out about them a few days after they took place. Several library studies and research such as the one made by Pew Research Center (and most recently by the Carnegie UK Trust) emphasize that libraries must make their audiences aware of library programming and services.



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Writing Advertising Copy

Phillip Thune gives tips for headline writing .

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Google Maps Advertising

Zach Miners reports that "Google Maps Gets More Ads."

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