Website Content Marketing Tips

Kristopher Jones provides seven website marketing tips :

1. Paid advertising on social media can benefit a site.
2. Identify industry leaders and engage them over a topic of your site.
3. Use engaging videos to draw in customers.
4. Engage in promotional partnerships with compatible firms.
5. Syndicate your best articles in the media.
6. Post frequently on discussion forums.
7. Invest in personalized e-mail marketing.

-DD

The Brave Browser

Andy Patrizio lauds the new Brave web browser , which is based on Chrome and automatically blocks most ads. Patrizio observes that this should also lower the number of malware infestations, as these are often transmitted using ads. Brave is still in beta testing, and is not currently available for public download. Contact brave.com for more information.

-DD

Ad-Supported Websites

Dylan Tweney observes that ad blockers are projected to have a major effect on the commercial Internet ecosystem.

My projection is that the result shall be more fees for Web content, whether it be subscription services or micropayments (or both). I suspect investing in micropayment technology would probably wise at this time, if one could pick the vendor which will dominate.

-DD

Content Blockers for IOS

Glenn Fleishman provides statistics on how Apple's new advertising blocker speeds page rendering . For example, load time for CNN site went from 23 seconds to 5 seconds when a content blocker was employed.

-DD

Libraries Provide Security

ComputerWorld ran an article today by Robert McMillan which detailed how crooks are placing ads on popular web sites. These advertisements contain hidden code that takes control of the researcher’s computer. As library resources have few (if any) advertisements, researchers who use library databases should be less susceptible to attack. Just another reason students should not confine their research just to using Google.

-D.D.