Ad Blockers: An Escalating Technology Battle

Devin Coldewey calls attention to the war developing between ad blocker technology and websites which require advertising revenue to survive.

-DD

Chrome to Offer Ad-Blocker by 2018

Gregg Keizer reports that draft updates of the Google Chrome web browser offer ad-blocking , leading to speculation that Chrome users may be able to block ads by 2018.

-DD

Ad-Supported Websites

Dylan Tweney observes that ad blockers are projected to have a major effect on the commercial Internet ecosystem.

My projection is that the result shall be more fees for Web content, whether it be subscription services or micropayments (or both). I suspect investing in micropayment technology would probably wise at this time, if one could pick the vendor which will dominate.

-DD