No Results Found

Barry Schwartz suggests that marketers using Google should be wary of changes in Google's response when no results are found .

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Search Engine Optimization Trends

Trends or issues that were covered in this article include:

• Mobile first indexing
• Page speed
• Brand as a ranking signal
• GDPR compliance
• Amazon search

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Search Engine Optimization Tip

Adrian Cojocariu analyzes the use of the "www" prefix on web sites, and concludes that it is mildly beneficial to search engine optimization (SEO).

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Google Disavow and Web Search Results

Edd Wilson reports on a study of the use of Google's disavow feature.

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Disavowing Links

Derek Gleason explains about disavowing links .

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Search Engine Opitimization

Katie Gerweck suggests how to plan for a website redesign that will be optimized for searchers.

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"Mobile First" and Web Page Design

Lee Wilson writes about Google's move to "mobile first" indexing of web sites. This means web page designers need to ensure that their mobile content meets Google's standards.

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Uniform Resource Locators

Barry Adams reviews the use of URLs in search engine optimization (SEO).

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Marketing With Anchor Text

Edwin Toonen explains the nature and use of anchor text in search engine optimization.

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Search Engine Optimization for Bloggers

Joe Goers discusses improving the search engine position of a blog .

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Search Engine Optimization

Amy Biggart suggests a basic plan for search engine optimization .

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Meta Description

Gabka Koscova provides tips on writing a meta description for a web page.

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Machine Learning and Search Engine Optimization

Dave Davies reports on how machine learning will change the way search engines organize content.

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Page Headings Are Important

Marieke van de Rakt provides reasons for using significant headings in your web document .

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How Web Pages Are Ranked

SEO PowerSuite suggests seven criteria Google uses for ranking web pages in search results. Tips are provided for improving ranking for each criteria.

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Optimizing Google Advertising

Matt Alderton suggests that including more specific information about a good or service will increase the number of motivated lead results.

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Driving Traffic to Your Website

Matt Alderton says that a good headline is what drives traffic to your website.

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Search Engine Optimization

James Martin offers fifteen free tools for Search Engine Optimization (SEO).

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Website Creator's Checklist

Mark Gibbs shares a checklist of 28 things to check before launching your Website .

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SEO Roundtable

Barry Schwartz maintains SEO Roundtable with text and video reports on trends in search engines such as Google and Bing.

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