Chat advertising

Barry Levine reports how AdLingo is bringing advertising with chat to Google's network.

-DD

Recognizing Sponsored Content

Bartosz Wojdynski and Nathaniel Evans discussed the recognition of "sponsored" or "native " advertising by readers. Wojdyski and Evans (2015) describe it in this manner: "Also called sponsored content, native advertising is a term used to describe any paid advertising that takes the specific form and appearance of editorial content from the publisher itself (Abstract, para. 2). They also note that recognition by readers is low.

-DD

Contextual Advertising and Filter Bubbles

Mike Elgan comments on how we have exchanged our privacy for poorly executed contextual advertising .

-DD