Knowledge Handler

Information Sources & Information Sifting Techniques

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Location: Independence, Ohio, United States

I am a retired librarian, most recently serving at Indiana Wesleyan University's Cleveland Education Center.

Monday, January 18, 2016

Recognizing Sponsored Content

Bartosz Wojdynski and Nathaniel Evans discussed the recognition of "sponsored" or "native " advertising by readers. Wojdyski and Evans (2015) describe it in this manner: "Also called sponsored content, native advertising is a term used to describe any paid advertising that takes the specific form and appearance of editorial content from the publisher itself (Abstract, para. 2). They also note that recognition by readers is low.

-DD

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