Recognizing Sponsored Content

Bartosz Wojdynski and Nathaniel Evans discussed the recognition of "sponsored" or "native " advertising by readers. Wojdyski and Evans (2015) describe it in this manner: "Also called sponsored content, native advertising is a term used to describe any paid advertising that takes the specific form and appearance of editorial content from the publisher itself (Abstract, para. 2). They also note that recognition by readers is low.

-DD