Education Marketing

Linchpin staff write about trends in marketing higher education . However, these recommendations may be skewed because Linchpin sells online advertising. Speaking with students, personal referrals were what led them to select a school, and not search engine optimization (SEO). Thus the advice on referrals offered by Steli Efti and Hinge might be more beneficial than fine-tuning SEO.

-DD

Competitive Search Engine Optimization

Kevin Indig offers insights into competitive search engine optimization techniques.

-DD

Google Usage Study Shows Less Clicking on Individual Results

Greg Sterling has summarized a report on Google usage from Lily Ray at Moz . It shows that younger Google users are more likely to be satisfied with the featured snippets and knowledge panel content served on search results pages, and thus are less likely than their elders to click on an individual search result. This has significant implications for search engine marketing.

-DD