Google Search Results Now Include Approximate Results

Daniel Gilbert reports on a change in Google's search algorithm , noting "Not content with making exact match keywords anything but exact, they’ve extended “same meaning” close variants to phrase and broad match modifier (BMM) keywords. Not only are plurals, stemmings, misspellings and changes to word order all fair game for your keywords, now implied words and synonyms in search terms will also trigger phrase and BMM." For those who pay to have their site show at the top of the result list, making search results less specific will require a greater expenditure to reach the same audience.

-DD