Knowledge Handler

Information Sources & Information Sifting Techniques

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Location: Independence, Ohio, United States

I am a retired librarian, most recently serving at Indiana Wesleyan University's Cleveland Education Center.

Monday, February 24, 2014

Seven Ways Crowdsourcing Can Enhance Branding and Customer Loyalty

Jennifer Schiff shares Seven Ways Crowdsourcing Can Enhance Branding and Customer Loyalty . Two ideas seem very creative:

  1. Running a contest where customers review your website for images for a customer greeting card, and
  2. Encouraging customers to post pictures of themselves using your product.
These crowdsourcing activities cause users to review your website, and they furnish grist for future public relations efforts.

-DD

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