Stupid Behavior

Sacha Golob notes that stupid behavior often has cultural roots, due to the assumptions of their society.

The video suggests several techniques for convincing people without necessarily based on logic:

1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Likability (People who are similar, affirming, and cooperative)
6. Concensus (Tendancy to mirror what the majority does).

-DD