Independent Booksellers
Casey Cep writes of the the struggles independent book stores face competing with Amazon.
Cep interviewed bookseller Danny Caine, who noted that he must sell a book for $26.99 which Amazon sells for $15. Caine said that "our [wholesale] cost from the publisher for that book would be $14.57," and with a 43ยข margin, the store would be bankrupt in a week.
For more information, read Ryan Raffaelli's academic study of the value of independent bookstores.
-DDVideo Source: https://www.youtube.com/watch?v=YnZlD6rZJCA
Labels: Amazon, bookstores, Retail marketing
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