Apple, Google: Increasing User Privacy

Marl Gurman and Nico Grant report on Google's Android OS will be adding some privacy features of Apple's iOS devices, giving users more control of cross-application data sharing . According to Gurman and Grant (2021):

Apple is adding a new feature called App Tracking Transparency. The tool lets consumers choose whether apps can collect data about them across other apps and websites. The imminent move has shaken the digital advertising industry. Facebook Inc. and other companies have complained the feature will limit their ability to effectively serve personalized ads and generate revenue.

-DD