Standout Virtual Events

Keith Johnston suggests that marketing a virtual event requires these conditions be met:

• Select the right "venue."
• Engage your audience before the event.
• Poll your audience, speakers and sponsors for topics receiving enthusiastic interest.
• Help speakers engage attendees.
• Create compelling learning outcomes.
• Develop a format that benefits attendees.
• Avoid one-size-fits all delivery.
• Make it a never-ending event.

I think the final point (that content should be posted for those unable to attend) is valuable for research results. On the other hand, I think that commercial event content should have an expiration date, if for no other reason that services and price-points change rapidly. Leaving stale commercial data posted is asking for customer disapointment.

-DD