Questions Make Webpages Pop

Ann Smarty encourages web page developers to incorporate questions into page content. This will help web searchers match to your highly relevant content, and it helps structure the page.

Smarty provides some great takeaways:

• Questions are useful on many levels, from audience research to conversion optimization and product development
• As far as SEO is concerned, optimizing for questions helps you develop better-targeted copy and gain more organic search visibility (especially through appearing in featured and "People Also Ask" boxes)
• Researching questions is an ongoing process: You need to be constantly discovering new ones and monitoring social media for real-time ideas
• There are lots of tools to help you discover and organize niche questions (when it comes to organizing them, using your favorite tools or even simply spreadsheets is always a good idea)
• Question research is not just for SEO or content ideation. It can help improve social media engagement, help you develop a better product, train your internal teams to better explain product advantages to clients, etc.

-DD