Innovation and Execution

Marian Cook recommends using partnerships with firms which are technology leaders to rapidly deploy an innovation. This allows quick development by experts in a cost-effective manner.

Govindarajan & Trimble's Beyond the Idea: How to Execute Innovation in Any Organization also deals with executing innovation. The authors indicate that a stable company is a tuned performance engine, devoted to producing a product or service. Only very small projects can be accomplished by individuals during their slack time -- these are they call "Model S Inititatives." For a company planning repeated [Model R] initiatives such as an annual product refresh, a standing team makes sense. Special teams of experts are required for a custom [Model C] initiative which will significantly advance the firm. Cook likewise is calling for the establishment of a special team of experts for major [model C] innovations. -DD