iBeacon's Potential for Locating Individuals

Mike Elgan forecasts that Apple's iBeacon (a brand name of the Bluetooth "Low Energy" (BLE) standard) will have a disruptive effect on the mobile market.

Comments responding to Elgan note that Android phone makers have invested heavily in Near Field Communication devices that offer an expanded list of features. Others did not want the option to be tracked to the inch and to receive targeted ads as they enter each store.

-DD