Knowledge Handler

Information Sources & Information Sifting Techniques

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Location: Cleveland, Ohio, United States

I am a retired librarian, most recently serving at Indiana Wesleyan University's Cleveland Education Center.

Sunday, April 28, 2013

7 Must-Consider Strategies for Ebook Pricing

Beth Bacon speculates on "7 Must-Consider Strategies for Ebook Pricing."   His seven factors are:

  1. Charge extra for convenience,
  2. Link ebook prices to their value proposition [proven, popular authors should get a larger return],
  3. Factor in the author’s time,
  4. Make them free…to help gain market share,
  5. Price newer titles higher than old ones,
  6. Tie an ebook’s price to the cost of other formats, and,
  7. Let the readers decide.

Bacon raises several arguements for point 6 (pricing newer titles higher than old ones). In addition, the Biblical concept of paying less for a shorter lease (Leviticus 25:15) may be a logical precident, as the author's right to profit is of limited duration.

-DD

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