Bubbling

The May 2 New York Times ran an article by Kate Murphy titled "How To Muddy Your Tracks On The Internet." This was my introduction to the verb "bubbling," which she defines as "the filtering of search results based on your search history."

This term appears to be derived from Eli Pariser speaking out against Google's practice of displaying only those results that your history indicates you would be interested in, which causes two people doing identical searches to obtain differing results. He gave a TED Talk on this subject exactly one year before Murphy's New York Times article, titled "Beware Online 'Filter Bubbles'."

-DD